VVinci

Free tools / Brand Creative Scan

Turn any website into a brand kit and a creative brief

Paste a homepage. We render it, read a few key pages and pull out the palette, type, voice and audiences, then show where the content falls short and what to make next.

What it checks

Brand kit

Primary, secondary and accent colours, neutrals, typefaces, logo and social handles, read from the site's own code.

Tone of voice

How the brand writes, with quotes from the site and do's and don'ts for new copy.

Audiences

The customer segments the site speaks to, and the evidence for each.

Creative audit

What the visuals and content do well, and the formats and channels that are missing.

Campaign ideas

Concepts with a hook and deliverables. Sign in for shot lists, scripts and a two-week content calendar.

Creative readiness score

How ready the brand is to scale content: a clear offer, video on site, channel coverage and tracking.

How it works

  1. Paste a URL

    Any public website. We render it in a real browser so JavaScript-heavy sites work.

  2. We read it

    Homepage, about, shop and press pages, stylesheets and a screenshot of the hero.

  3. Get the brief

    A brand kit you can copy, a creative audit and concepts ready for a studio.

Questions

How do you find a website's colours and fonts?

We read the site's HTML and stylesheets, count every colour and font declaration, group near-duplicates and separate brand colours from neutrals. Fonts come from @font-face rules, Google Fonts links and font-family declarations.

Can I use this on a competitor's site?

Yes. It only reads public pages, the same way a browser does, and respects normal access.

What is a creative audit?

A review of how a brand shows up: visual style, voice, which formats it uses and which it is missing, and where new content would make the biggest difference.

Is it free?

Yes. The colours, main font and summary are free. Add your email to unlock the full kit, audit and campaign ideas. Sign in with Vinci for scripts, shot lists and a content calendar.

Does it work for any industry?

It works best for consumer brands, D2C, retail, food and beverage, beauty and agencies, but it reads any public website.

Can Vinci produce the campaign?

Yes. Vinci produces films, product imagery, social cut-downs and localised versions at studio quality and AI speed.

More free tools

Video Hook Analyzer

Upload a short video and get a hook score, a timestamped transcript, retention risks, on-screen text checks and five rewritten hooks. Free, no sign-up.

Need the content made, not just reviewed?

Vinci produces films, social cut-downs, product imagery and localised versions for brands and agencies.

Talk to the studio