Imagine: Marketing’s Cursor Moment?
This week, I share more about why we want to make marketing as easy as coding has become with Cursor, drop new free tools and faster video generation, and celebrate our NVIDIA Inception partnership. Plus, we break down the latest AI video buzz and what it means for your campaigns.
July 13, 2025
I was thinking earlier today: I used to be a coding wizard back in high school - building websites, automating everything. But thanks to a business degree, I lost the plot on my dev passion. 5 years later, thanks to Cursor (and of course the broader AI boom), I’m so back, racking up 100+ GitHub commits this month. It’s reignited my passion. I know of at least 10 other people who are like me, contributing happily to Cursor’s ARR.
Marketing Needs Its Cursor Moment
It makes me wonder if marketing is also on the cusp of its own Cursor moment - a revolution where anyone can be a marketer. Cursor’s AI-driven coding - autocompletion, debugging, project indexing - has transformed development, making it faster and smarter. Marketing could use a similar leap. (Cue shameless plug) A platform to ship high-converting videos effortlessly. We aspire to make every marketer a video pro, delivering studio-grade content with speed and ease. I am also almost certain, marketing’s cursor moment will be at a far larger scale, because more people can fit into a marketer’s shoe than those who write code.
And towards that mission, some updates:
Product Updates
Free Tools for Marketers: We spent the week thinking of day to day use cases for marketers and put them together as free tools! We now have:
- Image Studio: Generate/edit images from scratch. As promised last week, we took inspiration from what FLUX did and created our own end-to-end image studio. This will also feed into our upcoming AI Actor generator.
- QR Code Generator to link campaigns to digital content. This will make sure you have a fancier, on-brand QR codes next time you present at an event. More tools are coming to streamline your daily work.
Discord Bot: We now have a Discord bot, allowing our community to preview our video generation and image studio capabilities right within our Discord server. Link your Discord to your Vinci account, and you’re set.
Faster Video Generation: We’ve supercharged our pipeline, slashing rendering times by 30% by changing our underlying video provider, so your campaigns hit the market faster, without compromising quality. Perfect for tight deadlines and rapid iterations.
NVIDIA Inception Partnership: We’re now part of NVIDIA Inception, accelerating our AI innovation with cutting-edge tech.
AI Video News Roundup
Moonshot AI’s Kimi K2 News: Kimi K2’s trillion-parameter model nails tool calls for autonomous workflows.
Thoughts: Its precision is perfect for our upcoming video agent. AI’s action-oriented shift is huge for marketing automation.
Moonvalley’s Marey News: Marey claims ‘ethical’ AI video for filmmakers, trained on licensed data.
Thoughts: Two moons, one good, one bad? Kimi K2’s transparency is awesome, but Marey’s claims feel hollow without dataset proof - show us what you trained on.
Google’s Veo 3 Image-to-Video News: Veo 3 now supports high-quality image-to-video with audio via Gemini.
Thoughts: It’s obviously strong but pricey. Our generator matches quality at 10x lower cost, I don’t understand why they must charge such a premium on AI services despite being one of the largest cloud providers out there.
Community: Don’t Forget to Join Us
Our community is open. Join our Discord server to connect, create, and share. Later this week, we’re launching an AI Actor generator using our Image Studio and building Cookbooks with winning prompts to boost your video results. If you’re on our Discord, you’ll hear about it first!
And that’s all, folks.
Hope you love what we’ve done with these latest releases. Try the new tools, test our faster generation, and join Discord to share your creations.
Until next week.
About this newsletter: Imagine is our weekly newsletter. We cover AI video marketing inspiration, product updates, community highlights, and some of my takes on what’s new in the fast-evolving AI landscape.