Scaling LIC Across India with Multilingual Films

LIC needed customers to understand Auto Debit on the My LIC app. The brief was education, not spectacle: show the steps, earn trust, and do it in the language people actually use day to day.

The audience was LIC customers learning the app, reached across thirteen languages. Campaign adaptations here meant one core idea executed thirteen times, each fully lip-synced rather than dubbed in post.

Vinci Studios produced the multilingual campaign. Deliverables on record are thirteen lip-synced language films, plus the English master and social cuts that supported the roll-out.

Production held the same narrative spine while mouth shapes and performances matched each language. That lip-sync requirement shaped pacing, casting, and how we boarded each version.

Results on the public catalog are thirteen languages and more than seven hundred million reach. Those figures come from the Studios brief approved for this page; they describe campaign scale, not a single cut's view count.

The English Vimeo master is the hero film above. The language adapt reel beside it is the second video on the page, drawn from the social adapt on file. A still from the English social cut rounds out the set without repeating the adapt as a static frame.