Print and OOH
Crafting National Cravings for Kwality Wall's
Newspaper ads for Unilever's Kwality Wall's. A real person sat for the face. We trained on that sitting and built the pack shots in Vinci.
Unilever needed newspaper ads for Kwality Wall's Made with Milk that turned limited front-page space into high-impact product advertising. The pack had to carry real appetite appeal on newsprint, in more than one language, without the face and the tub drifting apart.
Shoppers reading major newspapers across languages were the audience. Static print was the only format on this commission: hero pack, lineup, and full newspaper pages, not motion cutdowns.
Vinci Studios made the print. Approach on record: a real person sat for the face, we trained on that sitting, then built the pack shots in Vinci so expression and product stayed locked through resize and translation.
Deliverables were the hero pack, the lineup, and the newspaper pages you see in the secondary stills. Hindi print and Times of India placements in the set show how the same system carried into regional pages.
Production stayed in the hoarding-and-print lane: high resolution, conservative retouch, and type that still reads when the page is photographed on a phone at a newsstand.
Those ads ran on major newspaper front pages across languages. This study documents the still system only; there is no Vimeo motion on file for Kwality Wall's in this catalog entry.
