Print and OOH
Building RBI Kehta Hai Across India's Banking Network
Stills for RBI Kehta Hai, live across nationalised bank branches, ATMs, sites, and posters, in front of more than a billion people.
The Reserve Bank of India needed a static education and awareness campaign so people could recognise common frauds at the ATM, in the branch, and on the channels they already trust. RBI Kehta Hai was the programme frame for that push.
The audience was anyone using a nationalised bank: at the machine, inside a branch, or on a bank website. The brief favoured clarity over cleverness because dwell time is measured in seconds.
Vinci Studios made the stills. Deliverables were ATM screens, branch posters, and digital stills that could rotate through RBI social and financial literacy pages without re-shooting.
Approach was copy-first layouts that read in one glance, then placement across nationalised bank branches, ATMs, bank sites, RBI Facebook, and streetside boards. Official Money Mule and KYC fraud posters in the gallery match FLW2026 POSM fetched from rbi.org.in.
Results on record: live across nationalised banks, in front of more than a billion people. That reach figure is approved public language from the Studios brief; it describes programme exposure, not a single poster impression count.
The hero still shows ATM placement for the money mule story. Additional stills include streetside sets and the official A3 posters. Legal review and asset permission were still open in editorial intake when this page shipped.
